Foot Scanning technology is ubiquitous. These devices have become all the rage, and are now being used to sell expensive non-custom orthotics by retailers including Walmart® and BED BATH & BEYOND®. But how effective are these machines and the products they recommend? Are real healthcare providers being usurped? In this article, we discuss how general product merchandisers are using foot scanners to lure consumers, and how this may be affecting the foot care profession and the business of prefabricated orthotics. Is the growth of consumer-oriented foot scanners good for your patients and practice, or not?
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